>>> finally tonight, a look at the increasingly big business of celebrity auctions. it has been a busy season with high end bidders reaching for the stars , and coming this week, what could be the biggest auction of the year in one of the ritziest zip codes in america. here is nbc's kristen dahlgren.
>> reporter: when never before seen home movies of marilyn monroe on the set of the 1959 classic "some like it hot" surfaced recently, it wasn't because someone just found them in the attic. this was part of a well crafted marketing campaign, the whole movies are going on sale.
>> starts at 500.
>> reporter: lauren moore of tinseltown's treasures are hitting the auction block.
>> look at that. exclusively designed for elvis presley .
>> these are our artifacts.
>> reporter: this week, one of the largest collections of hollywood memorabilia ever sold will be auctioned off in beverly hills .
>> there is something for everything, contemporary hollywood to vintage hollywood and to lady gaga right to john lennon .
>> reporter: want george harrison 's suit from "it's a hard day 's night," cyndi lauper 's " girls just want to have fun " frock, they can be yours for a price. hollywood auctions like these have become big business . last month, michael jackson 's "thriller" jacket was expected to go for about $200,000. it ended up selling for 1.8 million. and when elizabeth taylor 's jewels hit the auction block next month, they're expected to fetch as much as $50 million. and all of that money hasn't gone unnoticed. with real estate tanking and wall street on the roller coaster, some serious investors say owning a piece of hollywood isn't just sentimental, it is smart. michael eisenburg has been collecting hollywood memorabilia for 20 years. this week he has his eyes on these pictures from marilyn monroe 's first photo shoot .
>> tomorrow morning, you can lose 10%. it is very hard to go down 10% for a piece of mim deemorabilmemorabilia it could go for $10,000. while it may sound like a lot, some optimistic investors with stars in their eyes are hoping one day all this stuff will be worth much, much more. kristen dahlgren, nbc news, beverly hills .
>> reporter:
Source: http://video.msnbc.msn.com/nightly-news/45454712/
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